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EL ASSLI HIGH TECH

El Assli Hi-Tech imports, assembles and sells computer and gaming hardware in Algeria, including PCs, components, peripherals, laptops and printers. It operates a store in Bab Ezzouar (Algiers) and an online shop with nationwide delivery, and runs an assembly workshop and after-sales service for both individuals and businesses.

Retail & Commerce Businesses and consumersVerified profile

Customer problems it addresses

  1. 1

    Buyers want genuine PCs and components at a fair price with a local after-sales service they can visit.

  2. 2

    Custom PC builds require assembly expertise that online marketplaces do not offer.

  3. 3

    Businesses need laptops and printers delivered nationwide with invoices and warranty.

  4. 4

    Customers outside Algiers cannot visit a store and need an online shop with delivery.

How it works

Customers buy in store or online, can configure a custom PC with the site's PC builder tool, and have it assembled in the workshop before delivery.

Challenges for the company
  • Import rules and currency access complicate stock and pricing.
  • Informal sellers undercut on price without offering service.
  • Margins on hardware are thin; service and assembly have to carry the value.

Summary by TechEco DZ, not a statement by the company.

In the same sector

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